The Easiest Way to Monitor Mentions, Keywords & Conversations in Real Time
Published: 4/14/2025
The Bluesky social network is growing fast, and with it, the conversations that shape communities, brands, and public perception. Whether you’re a creator, business, public figure, or just someone who wants to stay informed, knowing what people are saying about you, your brand, or your interests on Bluesky is more important than ever.
But here’s the catch: unlike other platforms, Bluesky doesn’t have a way to monitor mentions, track keywords, or follow specific topics in real time. That’s where smart tools come into play.
In this guide, we’ll explore how to monitor conversations on Bluesky, track relevant keywords and hashtags, and keep tabs on what matters—without constantly refreshing your feed. We'll also look at how BluePilot offers one of the easiest ways to do all of this.
Why You Should Monitor Mentions and Keywords on Bluesky
You might be thinking: why bother? Isn’t Bluesky supposed to be more chill than Twitter or other fast-paced networks?
Yes—and that’s exactly why monitoring matters.
Bluesky’s decentralized design means conversations can spread across multiple communities quickly. You could be trending in one part of the network and not even know it unless you’re paying attention. By the time you see the post, the moment might be gone.
Whether you’re trying to:
- Catch brand mentions as they happen
- Respond to customer feedback
- Jump into relevant conversations
- Stay updated on industry trends
- Protect your reputation
- Monitor specific profiles, topics, or hashtags
...tracking activity in real-time gives you a huge advantage.
The Challenges of Tracking Conversations on Bluesky
Bluesky doesn’t yet support features like saved searches or notifications for keywords and mentions. If you want to keep up, you're stuck:
- Manually checking for mentions of your name or brand
- Searching for keywords over and over
- Trying to remember what hashtags people are using
- Missing important posts entirely
It’s not ideal, especially if you’re managing multiple profiles or trying to grow a community or brand.
Bluesky Keyword Monitoring: What It Looks Like in Action
Keyword monitoring on Bluesky means watching for certain words, phrases, hashtags, or names across the public timeline. For example:
- Your brand name or personal handle
- Keywords related to your niche
- Hashtags that signal trends or events
- Mentions of your products, campaigns, or team
- Conversations sparked by your content
It’s like setting up a radar for everything that matters to you so you never miss a thing.
Real-Time Alerts: Know When People Are Talking About You
Imagine getting a notification the moment someone mentions your project. Or being able to jump into a conversation when your competitors are being discussed. That kind of real-time awareness lets you:
- Engage more naturally (and faster)
- Strengthen relationships with your audience
- Handle feedback before it escalates
- Identify brand advocates and influencers
- Spot trends as they develop
And if you’re running a business, this kind of visibility can translate directly into more trust, better service, and even increased sales.
So… How Do You Do It Without Refreshing 24/7?
Right now, there’s no built-in way to automate this on Bluesky. You could:
- Use the search bar and hope you catch everything
- Follow hundreds of people manually
- Rely on word-of-mouth to hear when you’re mentioned
Or, you could use a tool that simplifies the whole process.
BluePilot: The Easiest Way to Monitor Bluesky Mentions, Keywords, and More
BluePilot is a tool built specifically for the Bluesky ecosystem. Among its many features, one of the most powerful is real-time monitoring of keywords, hashtags, and mentions.
Set it up once, and BluePilot starts tracking:
- Keywords you care about
- Mentions of your handle, name, or brand
- Posts from accounts you follow or favourite
- Trends within your niche
- Conversations you're likely to want to engage with
It’s like having a personal Bluesky assistant who watches the network for you so you can focus on the actual engagement.
And because it’s built to understand your activity (followers, favourites, what you post), BluePilot can even suggest what to respond to or interact with. That means less noise, more relevance.
Listen First, Then Engage
One of the biggest advantages of monitoring Bluesky conversations is insight. Listening to what your audience is saying helps you:
- Create better content
- Answer questions people are actually asking
- Spot common pain points or feedback
- Align your messaging with what’s trending
Some tools (like BluePilot) even go a step further and offer content suggestions based on what you’re seeing in real time—so you’re not just watching, you’re acting.
What Else Can You Monitor with BluePilot?
Beyond just keywords and mentions, BluePilot offers deeper monitoring and account analysis tools:
- Profile analysis: See how your account is performing and what you could improve
- Engagement signals: Understand which posts and topics get traction in your niche
- Block and list detection: See who’s blocking you and where you're listed
- Auto-updating banners: Let your profile evolve automatically with fresh visuals
These features help you not only monitor Bluesky, but grow on it too.
Practical Use Cases
Here are a few ways different users are using real-time monitoring on Bluesky:
Creators
Keep up with fan comments, mentions, or reviews. Jump into fan threads or viral posts that mention your work.
Brands
Track brand sentiment, discover emerging needs, or reply to customer questions instantly.
Journalists & Researchers
Follow breaking news, niche developments, or public reactions in real time.
Community Builders
Monitor shared interests and spark conversation where your presence matters most.
If It Matters, Monitor It
On Bluesky, conversations move fast, and opportunities don’t wait. Whether you’re building a brand, growing a community, or just staying informed, real-time keyword monitoring is a game-changer.
While Bluesky doesn’t offer tools to do this, platforms like BluePilot fill in the gaps, letting you stay alert, be responsive, and never miss the moments that matter.
You don’t need to refresh your feed 24/7. Just set your keywords, sit back, and let the insight come to you.