Bluesky vs Threads: What's the Difference (and Which One's Better)
Published: 5/7/2025
So, Bluesky vs Threads. What’s the real difference? And more importantly, which one’s actually better if you’re trying to grow an audience, connect with a real community, or just not get lost in the noise?
Let’s break it down.
So, what is Bluesky? And what is Threads?
Bluesky is a decentralized social media platform built on the AT Protocol, which gives users more control over their data, identity, and experience. It's often compared to early Twitter, but with a stronger focus on open conversations and user-owned content. Threads, on the other hand, is Meta’s take on short-form social networking. It’s tied directly to your Instagram account, which means if you delete Threads, you’re deleting Instagram too. While Bluesky offers a more open, community-driven vibe, Threads relies heavily on algorithms and Instagram's existing user base. So if you’ve been wondering what is Bluesky or what is Threads, that’s the core difference. One gives you control. The other gives you reach. But the way they grow, engage, and connect users couldn’t be more different.
Threads vs Bluesky: What actually matters
Let’s skip the tech specs and get to what really counts. Here’s how Bluesky and Threads compare for people who actually use these platforms to create, connect, and grow.
1. Ownership and control
Bluesky gives you way more control over your identity and data. It’s decentralized, which means no one company owns your content. Threads? Fully tied to Meta. You’re renting space on their turf.
2. Feed quality
On Bluesky, your feed is shaped by who you follow. That’s it. No hidden algorithms feeding you rage bait or recycled memes. Threads is still figuring this out, but it leans hard into algorithmic curation.
3. Community vibe
This one’s subjective, but Bluesky feels smaller, tighter, and more intentional. It’s not about clout or reach. It’s about actual conversations. Threads feels like a megaphone in a crowded stadium. Bluesky feels more like a hangout where people actually listen.
4. Growth potential
Threads has the numbers, sure. But growth on Threads is hit or miss unless you’re already big on Instagram. Bluesky? It’s early. That’s a good thing. People are finding each other, not just chasing numbers. And with the right tools (we’ll get to that), you can grow way faster than you’d expect.
5. Stability and ownership
Bluesky is open source. It’s built to be future-proof. Threads is Meta’s experiment. Who knows where it’ll be next year?
OK, but which one’s better?
It depends on what you want.
If you just want reach, Threads might get you there faster. But if you want a community that actually talks to you, cares about your work, and doesn’t disappear the second the algorithm changes, Bluesky is where it’s at.
It’s not perfect. No platform is. But it’s more honest. More open. And way more fun when you actually use it.
How to grow on Bluesky without burning out
This is the part most people skip. They get excited, join a new platform, post once or twice, and then… nothing. No likes. No comments. No growth.
Here’s the thing. Bluesky isn’t passive. It rewards people who show up, respond, and contribute. But it also takes time. And if you’re managing five other platforms, time isn’t something you’ve got a lot of.
That’s where BluePilot comes in.
BluePilot helps you grow on Bluesky
BluePilot isn’t just another scheduling tool. It’s a smart assistant built for Bluesky users who want to grow without spamming or faking it.
Here’s what it actually does:
- Track mentions, keywords, and hashtags in real time So you can jump into conversations while they’re still hot. Not two days later.
- Curated follow recommendations It suggests real people to follow based on your favourites and custom filters. Not bots. Not randoms.
- Community management made simple Want to clean up your following list? Done. Want to find people who haven’t engaged with you in months? Also done.
- Smart Queue for batch following Think Bluesky Starter Packs, but personalized. Follow in batches. Save hours.
- Unfollow filters that actually make sense Don’t waste time following people who’ll never engage. BluePilot shows you who’s not a good match.
Honestly, it’s kind of wild that this wasn’t built sooner. But now that it’s here, it changes everything.
Why now is the best time to start growing on Bluesky
It’s still early. That means lower noise, more attention, and more chances to connect with people who actually care about what you’re doing.
On Threads, your voice is one of a million. On Bluesky, people are still listening. That window won’t stay open forever.
If you’ve ever thought “I missed my chance with Twitter” or “Instagram’s just not doing it anymore” then this is your second shot. Only this time, you’ve got tools like BluePilot to actually make it work.
Final thoughts
So, Bluesky vs Threads? Threads has the hype. Bluesky has the heart.
If you’re serious about growing a community that sticks, about being part of conversations that matter, and about owning your presence online, Bluesky is the better bet.
Just don’t go it alone. Use tools that save you time and help you grow smarter. Tools like BluePilot.
And hey, if you're already on Bluesky, give it a proper shot. Engage. Follow people who inspire you. Join threads that aren’t just about trending topics. You might be surprised at what happens when you show up.
Want to try BluePilot? Get started here and take the guesswork out of growing on Bluesky.