Bluesky Growth Hacks: How Authors & Artists Can Grow Their Business and Audience
Published: 4/21/2025
In a world where social media trends shift faster than a viral post, authors and artists are always on the lookout for new platforms that actually work for growing an audience and promoting their work. In 2025, one platform making serious waves for creatives is Bluesky.
Whether you're a writer launching your debut novel or an artist selling prints online, understanding how to grow your business on Bluesky could be the game-changer you’ve been looking for.
Let’s break down why Bluesky is worth your attention, how it helps authors and artists build an engaged following, and some growth hacks to make the most of your time there. bluesky, twitter
Why Creatives Are Moving to Bluesky
While platforms like Instagram and X (formerly Twitter) have become saturated, Bluesky brings something different — a fresh, decentralised space built around community, transparency, and creativity. That’s a big draw for independent creators.
Unlike traditional social networks where you often feel like you're shouting into the void, Bluesky fosters meaningful conversations. With custom feeds, algorithm transparency, and a user-first approach, it’s a natural fit for artists and authors who want their work to be seen and appreciated.
Plus, with fewer gatekeepers and an audience hungry for authentic content, early adopters have a serious opportunity to stand out.
How to Grow Your Business on Bluesky: A Guide for Authors & Artists
Whether you're promoting your latest book, digital art, or creative services, Bluesky gives you the tools to:
- Build direct relationships with your audience
- Get real-time feedback on your work
- Promote launches without battling algorithms
- Create loyal fans who support your creative journey
Here are some proven Bluesky growth hacks tailored for creatives:
1. Nail Your Profile
Think of your profile like your storefront. It’s the first thing people see. Use a clear, high-quality avatar, write a bio that tells people who you are and what you do, and don’t forget to add a link to your website, shop, or newsletter.
If you’re an author, mention what you write and drop a link to your latest book. If you’re an artist, highlight your style and let folks know where they can buy your work.
2. Post Like a Human (Not a Brand)
Authenticity performs well on Bluesky. Share the process behind your work, the highs and lows of your creative life, and interact genuinely with others. Don’t just post links—tell stories.
People are more likely to support your business if they feel like they know you.
3. Use Hashtags and Custom Feeds
While trending hashtags aren’t as dominant on Bluesky as other platforms, they’re still useful. Try tags like #amwriting, #indieauthor, #digitalartist, or even create your own.
Many users follow custom feeds curated by the community, which means you can find or even help create feeds that fit your niche. This is a massive visibility hack.
4. Engage First, Promote Second
Start conversations. Comment on others’ work. Share your thoughts. When it is time to promote a book launch or art drop, your audience will already be listening.
It’s the long game, but it’s worth it.
5. Collaborate and Co-Create
Team up with other Bluesky users for cross-promotions, creative challenges, or shared threads. Collaboration not only expands your reach but helps you tap into audiences that already trust your collaborators.
Bluesky for Authors: Promote Your Book the Smart Way
Here’s how writers are using Bluesky to their advantage:
- Tease your next release: Share short excerpts or chapter previews
- Share behind-the-scenes: Talk about your writing process or research
- Create a serialized thread: Post flash fiction or serialized content
- Host Q&As or AMAs: Interact with readers directly
And remember: when a reader follows you on Bluesky, you have a real chance to convert them into newsletter subscribers, buyers, or even superfans.
Bluesky for Artists & Creatives: Share Your Work & Grow Your Shop
Visual content thrives on Bluesky. Artists can:
- Share work-in-progress shots and final pieces
- Run limited print drops and link to storefronts
- Offer Bluesky-exclusive commissions or discounts
- Document creative experiments to build interest
And since the community is smaller (but rapidly growing), you’re not competing with a thousand algorithmic ads every time you post.
Take Your Growth Further with BluePilot
If you’re ready to take your Bluesky growth seriously, tools like BluePilot can save you hours while helping you build a loyal audience.
BluePilot is built for creators who want to spend more time making and less time managing. Here’s how it can help:
- Automatically send welcome DMs to new followers. This is a great way to say hi, share your newsletter, or link to your latest release without being pushy.
- Monitor mentions, hashtags, and keywords in real-time. Stay on top of conversations about your work, genre, or creative niche.
- Track engagement and audience trends so you know what content resonates most.
- Find and follow curated accounts using Smart Queue. Think of it like creating your own starter pack for community building.
- Unfollow inactive or irrelevant accounts to keep your network clean and purposeful.
- Manage your community effortlessly, so you can focus on building relationships, not spreadsheets.
In short, BluePilot helps you listen better, grow smarter, and engage more meaningfully on Bluesky—all with less effort.
The Time to Grow on Bluesky is Now
Bluesky is still young, and that’s exactly why it’s powerful. Early adopters have a golden opportunity to grow an audience before the platform hits critical mass.
If you're an author or artist looking to grow your business in 2025, don’t wait for the crowd. Start now. Show up consistently. Be human. And use tools like BluePilot to supercharge your strategy.
Because the truth is, on Bluesky, authenticity wins. And that’s exactly what you’ve got.
Explore how BluePilot can help you grow your creative community on Bluesky today.